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Nielson Honors Innovation Winners for 2013

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By: Sean Moloughney

Editor, Nutraceuticals World

Nielsen, a global provider of information and insight into what consumers watch and buy, has named 14 Breakthrough Innovation Winners for 2013. Several key winners within the food and beverage market included Dannon Oikos Greek Yogurt, Fiber One 90 Calorie Brownies, Magnum Ice Cream, Milo’s Kitchen Home-Style Dog Treats, MiO Liquid Water Enhancer, Monster Rehab, Reese’s Minis, Skinny Cow Candy, Sparkling ICE and Special K Cracker Chips.

Nielsen conducted an extended analysis of more than 3,400 new consumer product introductions in the U.S. during 2011 to determine which products demonstrated breakthrough results. That analysis, combined with prior research on more than 14,000 new launches from 2009 to 2013, led to the conclusions and recommendations found in the Breakthrough Innovation Report.

“Breakthrough Innovation companies achieve uncommon results because of their ability to pursue, shape, develop and activate insights that deliver what consumers demand,” said Taddy Hall, senior vice president, Nielsen. “These winners challenged convention and triumphed by expanding or transforming categories.”

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